Beyond Silos:
Scalable, Seamless,
End-to-End Commercialization
Partner at Your Service
Are you looking to transform your idea or innovation into action, elevate your existing concept, or successfully enter new markets and build a thriving business locally or internationally?
BlocksLab® is a transformative end to end commercialization company owned by solopreneur Mirja Tapio (MBA, MSc).
However, I don’t build things and solutions alone. Together with the help of my extensive network located in Finland and internationally, I offer my customers the best solution for the connecter end-to-end commercialization process. Over the years, I have worked with more than 50 brands and manufacturers, both in Finland and on international markets.
About Me
Mirja Tapio
End-to-End Commercialization Strategist & Executive
CEO, Solopreneur, Partner & Co-Founder
MBA Stratetig Business Management M.Sc Business & Managnent Research BBA Business Administration & Marketing Polytechnic Diploma in Clothing Design
Call, send a WhatsApp message, or email for a strategy session – no booking needed.
+358 40 821 7233
FOLLOW ME
My name is Mirja Tapio, and I’m the founder of BlocksLab® — with extensive experience in solving commercialization challenges.
I’m an expert in end-to-end commercialization and organizations’ capability to deliver omnichannel brand and customer service experiences in international (and local) markets and business ecosystems.
Typically, my customers need an advisor who thinks strategically and can offer hands-on practical support and networks. An advisor who understands all the phases required to turn an idea into a business, enter new markets, grow an existing business, or execute a turnaround for a fresh start.
Vaikka sivustoni ovat englanniksi, autan sujuvasti suomeksi – kysy rohkeasti!
I’m a strategic and experienced resource, providing targeted support and structure for temporary business needs.
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“My purpose is to help my customers build successful, omnichannel end-to-end businesses in hybrid markets by delivering a unified and winning brand and customer experience that drives international growth.”
Years strategic and tactical marketing and sales
Commercialization and business excellence projects
eComs, marketplaces, applications
Strategy, brand and concept design projects
Market insights projects
Services to Get Ideas in action
Are you looking to transform your idea or innovation into action, refine your existing concept, or successfully enter new markets to build a thriving business locally or internationally?
We provide commercial omnichannel business development and strategic design to monetize your idea in hybrid and global markets. Whether you’re a corporation, SME, or startup, our approach combines practical, outcome-driven solutions tailored to your needs.
01 – Road Map to Achieve Goals
Market Insights & Competitive Advantage(s)
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Commercialization Strategy & Concepts
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Operational Excellence & Actions
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02 – Execution Support for Get Jobs-to-Be-Done
Hands-On Strategist & Executive as a Service
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Training, Workshop, Facilitation and Speak
> More information
Board work & Advisor Board Work
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03 – Financing support instrument applications
Rahoitusinstrumenttien hakemukset
Euroopan aluetuki-kehitysrahasto (EAKR)
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Business Finland
Market Explorer
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Business Finland
Tempo
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Business Finland
Talent
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Seamless Journeys, Streamlined Operations:
A Framework for Customer-Focused Commercialization
In the modern business landscape, commercialization is a strategic process that goes far beyond simply launching a product. It encompasses a comprehensive journey that involves understanding market dynamics, making informed decisions, and effectively navigating a highly competitive and hybrid marketplace where competition is inherently international and multi-channel.
Commercialization is distinct from productization; while productization focuses on developing a product to be market-ready, commercialization involves the broader process of bringing that product successfully to market and ensuring its long-term success.
Modern commercialization is more than just productization or sales or just marketing.
Benefits of Connected, Omnichannel, End-to-End Commercialization
Commercialization and go-to-market have changed dramatically during the past years because of technological and communication innovations as customer behavior in all segments B2B, B2C, and D2C.
The new norm is the expectation of a unified and seamless brand and customer (service) experience during the purchase journey.
This new norm challenges brand marketers and manufacturers to think about commercialization in a modern way to succeed in the international markets.
Therefore, an omnichannel business strategy and tactics are the modern approach to enable customers to obtain a wider choice of products and allow companies to generate more revenue, increase efficiency, and reduce costs.
EiR Collaboration BlocksLab® x Coventures.io
Coventures provides entrepreneurs as a service. For example, we build game-changing ventures with corporations by combining corporate assets and know-how with the venture building skills of serial entrepreneurs.
We have a network of serial-entrepreneurs, innovators, product leaders, and entrepreneur-minded technology experts. Together with our customers, we can create new strategic ventures from scratch validating the potential of an idea quickly while minimizing the costs and risks with our Coventuring model.
What we can help you with:
– Want to know more about Coventuring as an alternative to existing innovation models for corporate innovation?
– Having venture ideas, but not enough hands to develop them?
– Having a digital venture, but not enough capabilities to grow?
– Need experts to support your current team in building digital ventures?
– Challenges with scaling up? -> Let’s examine your strategy and bottle necks for growth!
Impact as of June 2025: We’ve helped over 80 companies with the above topics.
Suuntana Saksan markkina?
Yhteistyö BlocksLab® x SILTA Market Entry Germany
Uudelle markkinalle laajentuminen on aina monivaiheinen prosessi, joka edellyttää syvällistä markkinaymmärrystä, strategista suunnittelua ja paikallisten toimintatapojen hallintaa.
Saksan markkina erottuu erityispiirteillään, kuten tiukalla sääntelyllä, vahvalla kilpailulla ja korkeilla laatuvaatimuksilla. Menestyksekäs markkinoille tulo vaatii paitsi perusteellista valmistautumista myös oikeita kumppaneita, jotka tuntevat toimintaympäristön ja voivat nopeuttaa sopeutumista.
Tästä syystä BlocksLab® x SILTA Market Entry Germany -yhteistyö tarjoaa ketterän ja asiantuntevan tuen yrityksille, jotka haluavat päästä alkuun Saksan markkinoilla.
Tutustu yhteistyöpalveluumme alla olevasta linkistä ja varaa aika!
Collaboration BlocksLab® x Business Mastery Partners
Business Mastery Partners build and synchronize agile commercial and operational performance.
When two seasoned business leaders – Mirja Tapio & Marjut Kotonen – join forces, something truly exceptional emerges. We have combined our expertise under the brand Business Mastery Partners.
We both find great purpose in helping organizations commercialize their ideas and develop their business comprehensively. Whether it’s tackling strategic challenges, entering new markets, or driving business growth, we have the tools and experience to elevate our clients to the next level.
We promise to deliver insightful expertise to your organization, going beyond just surface-level advice.
BlocksLab® is listed in Business Finland's Expert Search service
Insights & Blog
The omnichannel business model is developing fast due to the demands of B2B, B2C, and D2C customers. The phenomenon does not bypass any industry sector.
I constantly follow trendsetters in the field and academic research.
I will write about these thoughts here and also share them on LinkedIn.
Omnichannel Strategy – The Cornerstone of Modern Commercialization Capability
Modern commercialization: building growth through omnichannel strategy
Can I Help You?
Feel free to contact and let’s discuss how I can help you commercialize your business in the international and modern omnichannel markets.
My permanent location is in Helsinki, Finland. But I also work internationally remotely via video channels or in the local destination. My working languages are Finnish and English.
Autan asiakkaitani sekä suomeksi ja englanniksi F2F ja etänä videon välityksellä.
Just call > +358408217233 or email > mirja.tapio@blocks.fi
