Building and synchronize agile end-to-end commercial and operational capability and capacity.
Get Things Done.
Building and synchronize agile end-to-end commercial and operational capability and capacity.
Get Things Done.
Commercialization is complex – but it doesn’t have to be. At BlocksLab®, we leverage extensive networks and expertise to build the strategy, brand, customer experience, and operational capabilities that drive execution, sales, growth, and lasting business excellence in hybrid markets.
BlocksLab® is a boutique commercialization company founded and owned by Mirja Tapio (MBA, MSc), an independent senior advisor.
I work both independently and within expert networks, depending on what best helps my clients achieve their goals. My practical focus is on designing and implementing end-to-end commercialization processes that build commercialization capability and strengthen competitiveness. Covering the entire journey – from market research and strategy to go-to-market execution – I help companies develop omnichannel operations, manage turnarounds, and achieve measurable results. With experience from over 50 brands and manufacturers in Finland and international markets, I am dedicated to building commercial business excellence and sustainable growth.
About Me
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Mirja Tapio
End-to-End Commercialization Strategist & Executive
CEO, Independent Senior Advisor, Interim, Fractional
MBA Stratetig Business Management M.Sc Business & Managnent Research BBA Business Administration & Marketing Polytechnic Diploma in Clothing Design
Call, send a WhatsApp message, or email for a strategy session – no booking needed.
+358 40 821 7233
My name is Mirja Tapio, and I’m the founder of BlocksLab® — with extensive experience in solving commercialization challenges.
I’m an expert in end-to-end commercialization and organizations’ capability to deliver omnichannel brand and customer service experiences in international (and local) markets and business ecosystems.
Typically, my customers need an advisor who thinks strategically and can offer hands-on practical support and networks. An advisor who understands all the phases required to turn an idea into a business, enter new markets, grow an existing business, or execute a turnaround for a fresh start.
Vaikka sivustoni ovat englanniksi, autan sujuvasti suomeksi – kysy rohkeasti!
I’m a strategic and experienced resource, providing targeted support and structure for temporary business needs.
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“My purpose is to help companies succeed in hybrid markets with end-to-end commercialization that delivers measurable growth and lasting business excellence.”
Years strategic and tactical marketing and sales
Commercialization and business excellence projects
eComs, marketplaces, applications
Strategy, brand and concept design projects
Market insights projects
Customer-Centric End-to-End Commercialization: Building Capabilities for Resilient Business Excellence
In today’s business environment, commercialization is a strategic, end-to-end process – not just a product launch. It is a comprehensive journey that combines market understanding, data-driven decision-making, and the ability to succeed in a highly competitive, international, and multi-channel marketplace.
Commercialization is not the same as productization. Productization makes a product market-ready; commercialization ensures that the product actually reaches the market, gains traction, and achieves long-term growth.
It is also broader than a go-to-market strategy or a go-to-market plan. A go-to-market strategy defines how a product or service should be positioned and introduced. A go-to-market plan turns that strategy into concrete actions, campaigns, and timelines. End-to-end commercialization goes further – it builds the organizational capabilities and operational excellence needed to scale, sustain, and continuously improve performance across markets and channels.
Modern commercialization requires seamless customer journeys and streamlined operations, supported by a framework that strengthens customer-focused commercialization capabilities. This capability is the foundation for sustainable growth, international competitiveness, and lasting business success.
Services That Get Things Done
Are you looking to transform your idea or innovation into action, refine your existing concept, or successfully enter new markets to build a thriving business locally or internationally?
We provide commercial omnichannel business development and strategic design to monetize your idea in hybrid and global markets. Whether you’re a corporation, SME, or startup, our approach combines practical, outcome-driven solutions tailored to your needs.
How Projects Progress – Step by Step to Results
Every project is tailored to the customer’s needs. The process is built on collaboration, structure, and flexibility – ensuring that solutions emerge quickly and can be further developed into practical outcomes.
STEP - 01
Initial Audit
We start by analyzing the current situation to identify strengths, challenges, and opportunities. This creates a fact-based foundation for the project.
STEP - 02
Joint Kick-Off
Define goals, challenges, and participants. Everyone contributes their expertise and perspectives to form the basis of the solution.
STEP - 03
Structured Framework
clear framework is prepared, reviewed, and further developed together in interactive workshops.
STEP - 04
Commercialization Road Map
Through dialogue and iteration, practical solutions and clear development paths naturally emerge.
STEP - 05 Implementation & Continuous Improvement
The work moves systematically towards execution. Results are integrated into everyday business, tracked, and refined for measurable and lasting impact.
From Silos to Customer-Focused Growth – Transforming Fragmented Operations into Impactful End-to-End Commercialization
Commercialization and go-to-market have changed dramatically during the past years because of technological and communication innovations as customer behavior in all segments B2B, B2C, and D2C.
The new norm is the expectation of a unified and seamless brand and customer (service) experience during the purchase journey.
This new norm challenges brand marketers and manufacturers to think about commercialization in a modern way to succeed in the international markets.
Therefore, an omnichannel business strategy and tactics are the modern approach to enable customers to obtain a wider choice of products and allow companies to generate more revenue, increase efficiency, and reduce costs.
Consumer Business
- Retailing (e.g. furniture, cosmetics, fashion, HVAC, electronics, books, traveling)
- Special stores
- Discount stores
- Fashion & lifestyle
- Cafe
- FMCG
- Marketplaces
- e-Commerce
Business to Business
- Manufacturing (furniture, fittings, construction, textile, apparel)
- Assembling
- Professional services
- Service business
- Store design, fittings and installation
- Construction
- HVAC
- Textile
- Leasing
- Circular economy
- Platforms
Collaborations & Partnerships
Can I Help You?
Feel free to contact and let’s discuss how I can help you commercialize your business in the international and modern omnichannel markets.
