Modern Commercialization
Partner at Your Service
Do you have challenges in turning your idea or innovation or elevating the present concept into actions and successful business in local or international markets?
BlocksLab® is a modern commercialization company owned by solopreneur Mirja Tapio (MBA, MSc).
However, I don’t build things and solutions alone. Together with the help of my extensive network located in Finland and internationally, I offer my customers the best solution for the entire modern commercialization process. Over the years, I have worked with more than 50 brands and manufacturers, both in Finland and on international markets.
Meet Me
BlocksLab® founder, a solopreneur with extensive experience to solve your commercialization problems
– a strategic and experienced resource at your service.
Mirja Tapio (MBA, M.Sc)
CEO, Solopreneur
Modern Commercialization Strategist and Executive
+358 40 821 7233
My name is Mirja Tapio, the founder of BlocksLab®, an expert in the modern commercialization and organizations’ capability to deliver omnichannel brand and the customer service experiences in international markets (and local) and business ecosystems.
Typically, my customers need an advisor who thinks strategically and can offer hands-on practical support and networks. An advisor, who understands the all phases that need to be taken to turn an idea into business, enter new markets, grow a current business, or make a turnaround for a new start.
Learn more >>
“My purpose is helping my customers build successful businesses in hybrid omnichannel markets to deliver unified and winning brand and customer service experiences to grow in the international markets.”
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Services
Commercial omnichannel business development and design to monetize your idea in the hybrid and global markets in corporate, SME, and startup, combining practical and relevant outcome-oriented settings
– your ideas in action.
Modern Commercialization
From idea to action to get your business ideas, products, and/or services to markets >>
Omnichannel Business Design
Organization's capability to streamline and orchestrate operations in markets >>
Market Research & Advices
Staying ahead of the competition, understand customers, and make informed business decisions. >>
Speak, Training & Workshop
My key topics ae related to modern commercialization in hybrid markets for board, C-level, and mid-level >>
Board & Advisor Work
Helping organization to improve modern commercialization capability in omnichannel markets >>
Tailored Project
Customized projects to meet organization's specific business goals related to strategy, tactics, or turnaround >>
Networks
Helping my customers to connect with other businesses, individuals, and resources in your industry or markets >>
Consultant, Advisor, Fractional & Interim
I am a flexible C-level resource serving my customers for specific "Jobs to Be Done" assignments >>
Resources
If you’re interested in commercialization and omnichannel strategy, I’m producing various resources.
– stay tuned.
Modern commercialization is a strategic business process that requires a broader perspective and diverse capabilities. Companies must be prepared to invest in technology, data management, and employee training to manage cross-functional organizations and ensure their success in the international markets.
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Copyrights | BlocksLab® | Mirja Tapio
The 10 Phases of Modern Commercialization
In the modern business landscape, commercialization is a strategic process that goes far beyond simply launching a product. It encompasses a comprehensive journey that involves understanding market dynamics, making informed decisions, and effectively navigating a highly competitive and hybrid marketplace where competition is inherently international and multi-channel.
Commercialization is distinct from productization; while productization focuses on developing a product to be market-ready, commercialization involves the broader process of bringing that product successfully to market and ensuring its long-term success.
Modern commercialization is more than just productization or sales or just marketing.
Benefits of Modern Commercialization
Commercialization and go-to-market have changed dramatically during the past years because of technological and communication innovations as customer behavior in all segments B2B, B2C, and D2C.
The new norm is the expectation of a unified and seamless brand and customer (service) experience during the purchase journey.
This new norm challenges brand marketers and manufacturers to think about commercialization in a modern way to succeed in the international markets.
Therefore, an omnichannel business strategy and tactics are the modern approach to enable customers to obtain a wider choice of products and allow companies to generate more revenue, increase efficiency, and reduce costs.
BlocksLab® is listed in Business Finland's Expert Search service
Insights & Blog
The omnichannel business model is developing fast due to the demands of B2B, B2C, and D2C customers. The phenomenon does not bypass any industry sector.
I constantly follow trendsetters in the field and academic research.
I will write about these thoughts here and also share them on LinkedIn.
Omnichannel Strategy – The Cornerstone of Modern Commercialization Capability
Modern commercialization: building growth through omnichannel strategy
Can I Help You?
Feel free to contact and let’s discuss how I can help you commercialize your business in the international and modern omnichannel markets.