Beyond Silos:
Scalable, Seamless,
End-to-End Commercialization
Partner at Your Service
Are you looking to transform your idea or innovation into action, elevate your existing concept, or successfully enter new markets and build a thriving business locally or internationally?
BlocksLab® is a transformative end to end commercialization company owned by independent advisor Mirja Tapio (MBA, MSc).
However, I don’t build things and solutions alone. Together with the help of my extensive network located in Finland and internationally, I offer my customers the best solution for the connecter end-to-end commercialization process. Over the years, I have worked with more than 50 brands and manufacturers, both in Finland and on international markets.
About Me
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Mirja Tapio
End-to-End Commercialization Strategist & Executive
CEO, Independent Senior Advisor, Interim, Fractional
MBA Stratetig Business Management M.Sc Business & Managnent Research BBA Business Administration & Marketing Polytechnic Diploma in Clothing Design
Call, send a WhatsApp message, or email for a strategy session – no booking needed.
+358 40 821 7233
My name is Mirja Tapio, and I’m the founder of BlocksLab® — with extensive experience in solving commercialization challenges.
I’m an expert in end-to-end commercialization and organizations’ capability to deliver omnichannel brand and customer service experiences in international (and local) markets and business ecosystems.
Typically, my customers need an advisor who thinks strategically and can offer hands-on practical support and networks. An advisor who understands all the phases required to turn an idea into a business, enter new markets, grow an existing business, or execute a turnaround for a fresh start.
Vaikka sivustoni ovat englanniksi, autan sujuvasti suomeksi – kysy rohkeasti!
I’m a strategic and experienced resource, providing targeted support and structure for temporary business needs.
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“My purpose is to help my customers build successful, omnichannel end-to-end businesses in hybrid markets by delivering a unified and winning brand and customer experience that drives international growth.”
Years strategic and tactical marketing and sales
Commercialization and business excellence projects
eComs, marketplaces, applications
Strategy, brand and concept design projects
Market insights projects
Seamless Journeys, Streamlined Operations:
A Framework for Customer-Focused Commercialization
In the modern business landscape, commercialization is a strategic process that goes far beyond simply launching a product. It encompasses a comprehensive journey that involves understanding market dynamics, making informed decisions, and effectively navigating a highly competitive and hybrid marketplace where competition is inherently international and multi-channel.
Commercialization is distinct from productization; while productization focuses on developing a product to be market-ready, commercialization involves the broader process of bringing that product successfully to market and ensuring its long-term success.
Modern commercialization is more than just productization or sales or just marketing.
Services to Get Ideas in action
Are you looking to transform your idea or innovation into action, refine your existing concept, or successfully enter new markets to build a thriving business locally or internationally?
We provide commercial omnichannel business development and strategic design to monetize your idea in hybrid and global markets. Whether you’re a corporation, SME, or startup, our approach combines practical, outcome-driven solutions tailored to your needs.
Turn Fragmented Efforts into Seamless Commercial Impact
Commercialization and go-to-market have changed dramatically during the past years because of technological and communication innovations as customer behavior in all segments B2B, B2C, and D2C.
The new norm is the expectation of a unified and seamless brand and customer (service) experience during the purchase journey.
This new norm challenges brand marketers and manufacturers to think about commercialization in a modern way to succeed in the international markets.
Therefore, an omnichannel business strategy and tactics are the modern approach to enable customers to obtain a wider choice of products and allow companies to generate more revenue, increase efficiency, and reduce costs.
Insights & Blog
The omnichannel business model is developing fast due to the demands of B2B, B2C, and D2C customers. The phenomenon does not bypass any industry sector.
I constantly follow trendsetters in the field and academic research.
I will write about these thoughts here and also share them on LinkedIn.
Omnichannel Strategy – The Cornerstone of Modern Commercialization Capability
Modern commercialization: building growth through omnichannel strategy
Collaborations & Partnerships
Can I Help You?
Feel free to contact and let’s discuss how I can help you commercialize your business in the international and modern omnichannel markets.
My permanent location is in Helsinki, Finland. But I also work internationally remotely via video channels or in the local destination. My working languages are Finnish and English.
Autan asiakkaitani sekä suomeksi ja englanniksi F2F ja etänä videon välityksellä.
Just call > +358408217233 or email > mirja.tapio@blocks.fi
