Modern commercialization: building growth through omnichannel strategy
An omnichannel business model in modern commercialization refers to a strategy that integrates various channels and touchpoints to provide a seamless and consistent experience for customers – regardless of the channels and timing they choose to use. Because customers select the channels by themself, the customer journeys are not linear or predictive. However, the overall goal is to provide a unified and personalized brand and customer experience that enhances the engagement and loyalty of customers and, most of all – drives sales.