Success stories

Resources

If you are interested in reading more about specific topics that relate to commercialization and omnichannel strategy, I am producing a range of resources.

The 10 Phases of Modern Commercialization

Business Design

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Customer Centricity in Hybrid Markets

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Omnichannel Business Strategy

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Omnichannel Business Ecosystem(s)

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Brand experience strategy & management

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Commercialization's strategic capabilities

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Cross-functional organization

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Service and product portfolio strategy

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Business Excellence

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Productization vs. Commercialization

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Strategic omnichannel marketing and sales

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Customer experience Journey in B2B

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Customer Journey Experience B2C/D2C

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Omnichannel Business Maturity Model

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Customer Lifecycle management & Loyalty

Coming...