Services_new

Services

Hands-on strategic advisor, interim and fractional executive — empowering business success with a modern end-to-end omnichannel commercialization approach.

Every problem is unique, so I don’t want to offer any copy-paste service or consulting framework to my customers.
Thus, I apply and combine those methods and tools that are the best medicine for your business problems, such as facilitation, business, and management research with mixed methods and business design, including hard strategic and empathic design models and frameworks.
I work both independently and within expert networks, depending on what best helps my clients achieve their goals and create value.
Get things done. Only the result is what matters.
Languages: In English and Finnish 
Locations: Locally and globally on site or hybrid.

01

Market Entry Readiness Program

02

Strategic Focus & Go-to-Market Roadmap

03

Execution and Scaling

01 – Market Entry Readiness Program

“Understand your market. Validate your idea. Build the foundation for growth.”

Before market entry and scaling, it’s vital to prove your concept addresses the right problem for the right customer.

Success in B2B, B2C, D2C and M2C markets relies on customer insight, compliance, and local adaptation. Ongoing research anticipates trends, refines offerings, and secures product-market fit.

The 10 Phases of Modern Commercialization combine data-driven validation, customer-centric development, and tailored go-to-market strategies — enabling precise positioning, reduced risk, and sustainable growth that adapts to evolving needs.

What Gets Done

>  External Markets
  • Markets
  • Industry
  • Trends
  • Competitors
  • Customers and mediators
  • Technologies
  • Localities and cultures
  • Legals
  • Environmental and Socials
  • Political
> Internal Reality Audit
  • Markets >< Product market fit
  • Industry
  • Trends
  • Competitors
  • Customers
  • Technologies
  • Localities and culture
  • Legals
  • Environments and Socials
  • Political
  • Capabilitys and competence

A sustainable competitive advantage drives profitable growth, resilience, and long-term customer loyalty. It is what makes a company stand out, difficult to copy, and valued by both customers and stakeholders.

Competitive Advantage Mapping transforms diverse strengths — customer insight, technology, expertise, and operational excellence — into a structured system that supports strategic execution. Instead of relying on generic best practices, the process clarifies which advantages truly matter to customers and how they can be leveraged for differentiation, loyalty, and higher margins.

Key elements:

  • What: A clear map of differentiating competitive advantages

  • Why: To strengthen positioning, win customer choice, and secure sustainable success

  • How: By aligning strategy with customer value, data, and systematic execution

Successful market entry requires more than a strong idea — it demands proof of readiness.

A Commercialization Readiness Assessment evaluates whether a business truly has a business case, the capabilities to deliver, and the scalability to grow. The process examines customer insight, market fit, regulatory requirements, operational capacity, and financial sustainability. By clarifying strengths and gaps, it supports fact-based go / no-go decisions, reduces risk, and builds investor confidence.

The outcome is a clear roadmap that guides strategy, accelerates time to market, and secures sustainable growth.

Key elements for customers:

  • What: Independent evaluation of commercialization readiness and business case

  • Why: To minimize risks, make go / no-go decisions, and secure funding

  • How: By assessing strategy, market fit, operations, and scalability against proven benchmarks

02 – Strategic Focus & Go-to-Market Roadmap

“Turn insights into a winning market entry plan.”

A tailored roadmap transforms innovation into a scalable model — clarifying positioning, strengthening the business case, and guiding actions from entry to growth.

Success requires more than a product; it demands a clear strategy, well-defined segments and ICPs, and a strong brand. Strategy and Go-to-Market aligns offerings with customer needs and competitive positioning through analysis, value creation, and monetization planning.

The process defines business models, pricing, and differentiation while integrating the value chain, added value, and omnichannel solutions. The result is a clear path to launch, expand, or optimize strategies for sustainable growth.

What Gets Done

A strong foundation defines the FOCUS: where to play and how to win. Strategic Foundation clarifies risks, opportunities, and decision points while mapping ideal customer segments and profiles.

By shaping brand identity and building the right tools, companies gain direction and alignment. The outcome is a clear strategic base that supports sustainable growth and guides every step of commercialization.

  • Strategic groundwork that turns business goals into clear direction, risk awareness, and confident decisions.

  • Ideal segments and customer profiles

  • Omnichannel branding and tools

Commercial success depends on how well offerings meet real customer needs. Offering & Market Fit focuses on designing competitive product and service concepts, defining pricing strategies, and building a practical go-to-market plan. This ensures that ideas are transformed into scalable solutions with clear value for customers.

The result is stronger positioning, sharper differentiation, and readiness for profitable growth.

  • Product & service concept design

  • Pricing

  • Go-to-Market plan

Execution requires seamless collaboration across the organization. Integrated Operations connects sales and marketing efforts while aligning supply chains from the outside-in and delivery chains from the inside-out.

This creates a synchronized operating model where customer demand and internal capabilities meet. Companies gain agility, efficiency, and the ability to deliver value consistently across markets and channels.

  • Sales & marketing co-operation

  • Supply chain (Outside-In)

  • Delivery chain (Inside-Out)

A strategy becomes meaningful only when tested in action. Execution & Validation provides a structured plan for implementation, supported by piloting and corrections to fine-tune performance. Go / no-go decisions ensure resources are invested wisely, avoiding waste and accelerating successful scaling.

The outcome is a disciplined process that turns plans into measurable results and builds long-term resilience.

  • Execution plan

  • Validation by piloting and corrections

  • Kill or scale

03 – Execution and Scaling

“From plan to measurable results.”

Turning strategy into results requires disciplined execution and the ability to scale.

Execution & Scaling moves plans into measurable outcomes by aligning people, processes, and resources. The focus is on implementing go-to-market activities, optimizing operations, and fostering collaboration to remove bottlenecks.

Scaling relies on validated business models, performance tracking, and fact-based decisions — knowing when to adjust, correct, or accelerate. The outcome is a system that drives growth, resilience, and competitiveness in existing and new markets.

What Gets Done

Effective growth and transformation require strong strategic guidance and leadership. Strategic Advisory & Leadership Support provides hands-on expertise at both board and executive levels, as well as with mid-management teams.

The focus is on clarifying direction, aligning goals, and supporting organizations in critical decisions. By combining strategic insight with practical execution, leadership capacity is strengthened where it matters most. Whether addressing complex challenges, international expansion, or organizational renewal, this service ensures leadership teams have the tools, knowledge, and confidence to steer the business toward sustainable success.

  • Hands-on strategic advisor

  • Executive-as-a-Service (Fractional & Interim)

  • Support at boards, executive, and mid-management levels

Organizations often face periods of transition when leadership or specialized expertise is needed but not available in-house.

Flexible Resourcing for Change provides interim and fractional executive roles that adapt to each situation. Instead of long-term commitments, companies can access senior-level know-how exactly when and where it is required. This approach reduces risk, increases agility, and supports business continuity.

By tailoring resourcing to actual needs, organizations maintain momentum, strengthen capabilities, and manage change more effectively — from short-term projects to major transformations and growth initiatives.

  • Interim leadership in critical transitions

  • Fractional roles to strengthen capabilities without full-time cost

  • Tailored support depending on needs and circumstances

A well-designed strategy has little value without disciplined execution. Execution & Transformation bridges the gap by turning plans into measurable results.

The focus is on making strategy actionable, building organizational capabilities, and ensuring collaboration across functions. This service helps companies overcome silos, implement practical change, and establish processes that support growth. Transformation is managed step by step, with an emphasis on customer value and long-term competitiveness. The outcome is not just a plan, but a working system that drives continuous improvement and delivers tangible business impact.

  • Turning strategy into actionable steps

  • Supporting organizational change and capability building

  • Driving cross-functional collaboration and measurable impact

Securing external funding can unlock growth, but navigating the process is often complex. Funding & Public Financing simplifies access to instruments such as Business Finland, ELY, or EU programs.

The service covers the entire process — from identifying the right funding model to preparing applications and designing project plans. By taking responsibility for the details, it allows companies to focus on business development while ensuring financing opportunities are not missed. With the right support, organizations can reduce risk, accelerate innovation, and achieve growth with the help of public funding.

  • Identifying suitable instruments (Business Finland, ELY, EU programs)

  • Managing the process from funding choice to application and project planning

  • Enabling growth while reducing financing complexity

Don’t hesitate to ask for more information.
Every project’s starting point and needs are different.
Please, learn more: The 10 Phases of Modern Commercialization >>