Works

With proven experience in B2B, B2C, B2B2C, M2C and D2C, I have partnered with multiple of organizations and brand leaders across industries — helping them commercialize ideas, accelerate growth, and create sustainable market impact with confidence and measurable results.

With a background spanning C-level leadership, strategically critical mid-management roles, entrepreneurship, and interim assignments — with P&L responsibility — I bring broad and practical experience to commercialization.

Through BlocksLab®, I channel this expertise into helping organizations design and execute omnichannel business models across cross-functional organizations in the era of AI, strengthen brand and customer experience, and build the capabilities needed to succeed in both hybrid international and local markets. The outcome: readiness to enter new markets, accelerate growth, and achieve strategic business goals with confidence.

*)Learn more about BlocksLab®’s founder and solo entrepreuner Mirja Tapio >> “Meet Me”

Years strategic and tactical marketing and sales

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Commercialization and business excellence projects

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eComs, marketplaces, applications

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Strategy, brand and concept design projects

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Market insights projects

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Recommendations

Mirja Tapio has been key person to develop and impelement Expert's shop concept, interior design and concept manual during our complete turnaround into new, winnnig shop concept. She is nice to work with and reliable as person.

Mika Aro

CEO at Expert ASA (today CEO, Tamhockey Oy)

Mirja is a strong performer with a drive. I found Mirja to be a great resource and support to myself and to my team especially in our complicated global taylor-made work wear projects. She has great organization skills and truly thinks out of the box. Mirja has also sound knowledge of branding & marketing and strived very hard to grow our mutual business. I have enjoyed working with Mirja very much.