Works
During my career*), I have helped and collaborated with dozens of organizations and brand marketers in B2B, B2C, B2B2C, and D2C businesses in varied industries.
Over the years, my role has varied from C-level or mid-management employee positions to entrepreneurship and interim roles – including profit and loss (P&L) responsibilities.
Now, I have combined my multidimensional experiences and passions related to omnichannel business design into BlocksLab®. I help your organization’s capability and capacity to deliver omnichannel brand and the customer experience in hybrid international (and local) markets and business ecosystems to enter new markets and meet strategic business goals.
*)Learn more about BlocksLab®’s founder and solo entrepreuner Mirja Tapio >> “Meet Me”
Years strategic and tactical marketing and sales
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Commercialization and business excellence projects
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eComs, marketplaces, applications
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Strategy, brand and concept design projects
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Market insights projects
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Recommendations
Mirja Tapio has been key person to develop and impelement Expert's shop concept, interior design and concept manual during our complete turnaround into new, winnnig shop concept. She is nice to work with and reliable as person.
Mika Aro
CEO at Expert ASA (today CEO, Tamhockey Oy)
Mirja is a strong performer with a drive. I found Mirja to be a great resource and support to myself and to my team especially in our complicated global taylor-made work wear projects. She has great organization skills and truly thinks out of the box. Mirja has also sound knowledge of branding & marketing and strived very hard to grow our mutual business. I have enjoyed working with Mirja very much.
Sari Mannonen
VP, Global Sales, Lindström (today SVP, New Business & Hydrogen, Helen)
Some Co-Operations Over the Years
Merovest Oy
Highlights in the Role of an Employee
Silmäasema
Lindström
Asko