BEHIND BLOCKSLAB®
Mirja Tapio
MBA, MSc, BBAx2
End-to-End Commercialization Strategist & Executor
Founder of BlocksLab® and DualNord
Strategic. Hands-on. Get things done.
From market and customer insight to productization and to scaling. BlocksLab® builds what’s missing.
"Even the best innovation is useless without the capability to commercialize it."
Senior advisor
Interim
Fractional
CEO, CCO, CMO
Strategist & executor
Market & customer insights projects
Strategy, brand & concept design projects
Commercialization & business excellence projects
Websites, eComs, marketplaces, CRM, etc.
HANDS-ON
Strategic & executor
GLOBALLY
Markets Served
CORE EXPERTISE
What I bring
Strategy through scalable execution across multi-market environments
Synchronized commercial and operational execution across channels in the era of smart AI.
Connecting commercial and operational work in the AI era
Entry strategies across European and US markets
Measurable revenue and margin impact in complex environments
C-suite alignment across complex organizational structures
HOW I WORK
Working style
Structured & systematic
Hands-on & resilience
Fact-based & relevant
Cross-functional & systemic
DELIVERY MODEL
Two ways of working - one accountability
MODE 01
Urgent attention needed
Strategy, advisory, interim and fractional work delivered directly by Mirja. Full senior attention on the engagement. Typical for strategic focus, operating model and fractional CCO work.
MODE 02
Network as your service
Mirja leads the engagement and structures the whole. Selected partners deliver specialist capability where needed — market entry, execution, finance or specific functional depth.
Whichever way — one direction, one point of accountability.
The right expertise is added when the project needs it. No handoffs, no loss of context.
The starting point is often complex and ambiguous and turnaround is needed.
Working languages: Finnish and English
CREDENTIALS & SELECTED WORKS
Background
EDUCATION & COURCES
Qualifications
MSc Business and Management Research | Henley Business School, University of Reading (UK)
MBA | Henley Business School, University of Reading (FI)
Aalto Open University (FI) 2020 > | Facilitating Change (2 ECTS) | Customer Experience Management (6 ECTS) | Vähittäiskaupan Kilpailustrategiat ja Kilpailukeinot (6 ECTS) | Consumer Research (6 ECTS) | Logistics Systems and Analytics (6 ECTS) | Global Marketing Management (6 ECTS) | Capstone: Information Systems Development (6 ECTS) | Digitalisation of Markets and Consumption (6 ECTS) | Service Business Strategy (6 ECTS) | Managing Information systems (6 ECTS, in the making) Design of WWW Services (5 ECTS), Dual-use technology (3 ECTS)
Tampere Open University (FI) | Managing industrial e-business and B2B (6 ECTS)
Åbo Academi, Open Univerisity | Development of Digital Services (5 ECTS)
BBA | Finance & Business Administration, Marketing, Helia (FI)
BBA | Clothing design, Wetterhoff (FI)
Arts | Nine months program, Orivesi Institute (FI)
Boardman Ltd | Board work training program (FI)
Integrated Leader | Henley Business School (FI/UK)
Women’s National Emergency Preparedness Association / Naisten valmiusliitto | Drone Training – basics
TOOLS IN USE
Software & platforms
Design
Photoshop
Illustrator
Indesign
Canva
Figma
Sales, marketing, CRM & ERP
Hubspot
Klavyo
Pipedrive
Retail ERP & CRM systems
A bunch of related applications
Co-creation/visualization & communication
Miro
LucidChart
Slack
Trello
Howspace
eCom & Web design
Shopify
WordPress
Elementor
Woocommerce
Amazon
Research & office
MS 365
EndNote
SSPS
A bunch of AI tools
SELECTED COLLABORATIONS
Independent work, selected partners or subcontractor role
The setup depends on the assignment
Some projects need direct advisory and hands-on work from BlocksLab®. Some need selected partners, local market access or specialist execution support. In larger assignments, I can also contribute as a subcontractor to another lead partner’s project team.
NETWORKS & BEYOUND
Memberships & mentoring
I work independently, as lead, or with selected partners — depending on what best serves the project. One point of accountability, the right expertise added when needed.
Boardman Advisor Group — Member (2024–)
Henley Business School Alumni (2012–)
Boardman LJT — Business & Management Research Group
Finnish Chambers of Commerce — Memberships
Boardman & Federation of Finnish Enterprises — Mentor (2026)
Kasvu Open — Business Mentor (2021–) · 50+ growth companies
Finnish Mentors — young professionals mentored (2019–)
Want to discuss a specific challenge?
More assignments and references available on request.